正文阅读
TikTok adds in-app shopping, in a partnership with Shopify.
TikTok与Shopify合作，增加了应用内购物功能。
TikTok and Shopify, the e-commerce platform, said on Tuesday that they were working together to add the ability for consumers to shop directly in the TikTok app for the first time. TikTok has largely been known as a video app that provides entertainment and memes. Users have not been able to buy products directly in the app, even though TikTok features many influencers who often talk up clothing, makeup and household products. Instead, users have been able to buy goods on TikTok only through ads on the app.
TikTok和电子商务平台Shopify周二表示，他们正在合作，首次在TikTok应用程序中增加消费者直接购物的功能。TikTok在很大程度上是一款提供娱乐和表情包的视频应用。用户无法在应用程序中直接购买产品，尽管TikTok有很多影响力人物，他们经常谈论服装、化妆品和家用产品。相反，用户只能通过应用程序上的广告在TikTok上购买商品。
But under the new partnership, Shopify merchants that participate in a pilot program will be able to add a shopping tab to their profiles and link to products within TikTok posts. Shopify said it expected to expand the feature to all of its merchants this fall. TikTok joins Instagram and Facebook in offering in-app shopping, part of a larger shift toward what is known as social commerce — buying products directly within a social media platform — as creators seek out new ways to make money from their audience.
但根据新的合作关系，参与试点项目的Shopify商户将能够在他们的个人资料中添加购物标签，并链接到TikTok帖子中的产品。Shopify表示，预计今年秋季将把这项功能扩展到所有商户。TikTok加入了Instagram和Facebook的行列，提供应用程序内购物，这是向社交商务的更大转变的一部分，即在社交媒体平台上直接购买产品，因为创造者们正在寻找从他们的观众身上赚钱的新方法。
“Social commerce is important because it’s the new town square” where consumers go to find and buy new products, Harley Finkelstein, Shopify’s president, said in an interview. The move into in-app shopping reflects how people already use the app to find products, said Blake Chandlee, TikTok’s president of global business solutions.
Shopify总裁哈利·芬克尔斯坦在接受采访时说，“社交商务很重要，因为它是一个新的城市广场”，消费者会在这里寻找和购买新产品。TikTok全球业务解决方案总裁布莱克·钱德勒表示，进入应用内购物反映了人们已经在使用该应用寻找产品。
